What we used to know as the Cadillac Converj Concept is now heading into production as Cadillac ELR extended-range electric vehicle.
The ELR is powered by an electric propulsion system made up of a T-shaped lithium ion battery, baked by a four-cylinder gasoline engine which acts as a generator for the battery, providing hundreds of extra miles of driving. The ELR will remain an elegant 2+2 coupe like the Converj, but the final production version might have slightly different design.
Cadillac will also reveal another concept car ahead of the Pebble Beach Concours d’Elegance. Further details will be revealed soon. These cars will make Cadillac pretty busy, as they recently announced production of two new models including the ATS and the XTS.
“The concept generated instant enthusiasm,” said Don Butler, vice president-Cadillac Marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.”
Cadillac selected the name ELR to indicate the car’s electric propulsion technology, in keeping with the brand’s 3-letter international model naming convention. The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design.
“There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2,” Welburn said.