/Karl Abarth Tribute: The Scorpion

Karl Abarth Tribute: The Scorpion

abarth scorpion at Karl Abarth Tribute: The Scorpion

Fiat continues Abarth 500’s publicity campaign in the U.S. with a nostalgic video homage to the founder of the brand, Karl Abarth. This beast of a man was born under the sign of scorpion and picked that as the logo of his company. Today Abarth has one of the coolest logos in the business. This spirit of the scorpion also shows in the cars they make. They are not as vicious as they used to be, but hey. This guy makes me proud to be a Scorpio!


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