Traditional print brochures are a thing of the past. Mercedes Benz UK is now using iPad Brochure App fro the C-Class to provide customers with an interactive shopping experience.

The app is obviously very content-rich, featuring a built-in configurator for all different variants of the C-Class, list of options, engines and pricing, and list of all dealers with maps and GPS function to guide you there.

What’s more, using the slider function the reader can compare every detail of two selected cars at three different angles. The app also contains a gallery of images and a driving video for each variant, showing the car in motion, giving you a better view of the vehicle.

The interactive part of the app is split into three sections: Design, Performance and Technology

Each section has three or four topics to explore:

• Design features the information on the Panoramic sunroof, the ability to compare Model lines, and the interactive Configurator.
• The Performance section allows customers and prospects to explore the engine options available on the C-Class Coupé, as well as information on systems such as Dynamic Handling Package. This section also features an in depth look at  BlueEFFICIENCY – efficiency technology that’s standard on every car.
• Technology looks at in-car Multimedia, and state of the art safety features, including Driving Assistance Package, and a demonstration of the Intelligent Light System.