Aston Martin opens an exclusive showroom/boutique in a top spot in central London. Called the W-One Brand Center, this place is more than just a showroom for selling cars or branded merchandise, it also host evening activities, events and salons, creating “a high profile destination for aficionados of both design and bespoke sports cars” according to Aston.
Crating a luxury atmosphere similar to that of Aston Martin cars, the showroom is styled with stone, timber and glass. The idea is to distinguish it from the traditional showroom aesthetic and highlighting the personal one-to-one service offered within W-One.
This will be the ideal place for the ‘Q by Aston Martin’ customization program customers. After speccing their car up, customers can then spec themselves up with Aston Martin shoes and accessories available at the boutique.
An expansive colour and trim wall in the showroom illustrates the breath of options available, demonstrating Aston Martin’s ongoing commitment to an ever-more bespoke service and showcasing the recently announced ‘Q – by Aston Martin’ a service that goes beyond the standard palette of paint, leather and trim finishes, taking the company into a new era in personalization. A team that brings Aston Martin’s designers together with the company’s engineers and highly experienced craftspeople, allowing customers to enhance and personalise their Aston Martin with meticulous attention to detail.
