Jeniffer Lopez is good for advertizing the normal, girly Fiat 500. For the Abarth 500 Fiat needed someone more, well, exciting!
So they went to Charlie Sheen. Helluva choice, eh?
The ad shows him having the time of his life under house arrest, playing with the little Abarth around the hallways of his mansion, while upstairs there’s a party going on. It kinda reflects on the kind of life an Abarth 500 driver like, and makes it clear this car is not for boring guys. It’s for the BAD boys.
And yes, that girl is the model, Catrinel Menghia, from Abarth 500’s other hot ad. She worked before, so why not using her again.
Damn, I need an Aabrth 500 right now!