Like Porsche and Ferrari Aston Martin too enters the shoe business. Ferrari has partnered with Puma, Porsche with Adidas, and Aston with a British brand John Lobb. Together they’ve made the Winner Sport series, which they refer to as he ultimate lightweight driver’s shoe. In this partnership Aston brings in the style and design, and John Lobb craftsmanship and quality .

The range of colors available include Graphite Grey, Winter Wheat, Frost White and Saddle Tan are all made with the Sporty Stratos White rubber sole. Storm Black, Bitter Chocolate, Westminster Green and Aurora Blue are made with Racy Fire Red rubber soles. Coordinating red and white laces complete the Winner Sport look.

Winner Sport Aston Martin shoes will be previewed at the new Aston Martin W-One Store in London’s Park Lane and at John Lobb Jermyn Street this March. From May they go on sale worldwide. No word on pricing, but branded stuff are usually unreasonably expensive.

About the product:

Crafted around John Lobb’s 8695 last, Winner Sport is made from full-grain calfskin and lined with supple sheepskin. Soft padding has been added at the ankle for comfort, and metallic eyelets, punched with a wheel of fine holes, reflect the automotive design cues of Aston Martin. Unlike the more formal, welted John Lobb shoes, Winner Sport is created with a specially-engineered bonded rubber sole that wraps beneath the shoe, giving a sleek line and a sporting feel.