/Lamborghini Urus Concept Gets Official

Lamborghini Urus Concept Gets Official

Lamborghini Urus Concept 1 at Lamborghini Urus Concept Gets Official

We had the leaked pictures, we had the first teaser, then we had the teaser video. So it’s about time we bring you the official stuff. Lamborghini Urus Concept SUV has been unveiled ahead of its official debut at the Auto China motor show in Beijing on Monday April 23. The car on display in China is, apparently, just a design study and has no engine. When it comes to performance, Lambo just keeps saying it has a targeted 440 kW / 600 hp output.

As with every Lamborghini, the name of this SUV too comes from the world of bulls. Urus is a big Spanish fighting bull famed for its massive size. The design of this car is also inspired by that bull.

Lamborghini Urus has a length of 4,99 meters, but it’s considerably lower than the regular SUVs in profile. It follows BMW X6’s recipe in creating a sort of coupe-SUV with a very curvy roof, buffed-up fenders and massive wheels. The car also has adaptive aerodynamics, with variable bodyshell height, height-adjustable front spoiler, rear spoiler and a wind deflector at the upper edge of the rear windshield.

Lamborghini Urus Concept 2 at Lamborghini Urus Concept Gets Official

A nice feature of the Urus design is the 24-inch wheels with red outer lip. Speaking of colors, the body is finished in the same kind of liquid red first seen on the Aventador J. This color looks absolutely unique. Pictures really don’t judge it. Urus also features cameras in stead of side mirrors.

Now, we know this car will eventually make it into production, even though it’s going to take very very long. We’re not sure any of these awesome stuff make it into the final production version. That’s a shame.

Lamborghini Urus Concept 3 at Lamborghini Urus Concept Gets Official

Lamborghini Urus also has a very unique interior. The abundance of carbon fiber reinforced polymer helps with the weight saving efforts, while giving the cabin a sporty look and feel. It has  four bucket seats made from Forged Composite with leather upholstery and single cushions. The seating position is lower and flatter than in any other vehicle in the segment. The skeletal carbon fiber structure in the Urus is a like a more sophisticated, more luxurious version of Sesto Elemento’s cabin.

Lamborghini Urus Concept 4 at Lamborghini Urus Concept Gets Official

Although it looks terribly complicated, but Urus’ interior is actually designed based on a minimized operating philosophy and is pretty simple. The only extra on the steering column are the paddle shifters. The rest of stuff you expect to find there, such as indicators, lights and windshield wipers, are scattered either on the wheel itself or on the center console. A big touchscreen is provided to control functions like navigation, entertainment and climate control, while the rear passengers get another one for their entertainment.

Needless to say the Urus – or rather its production version – also features permanent all-wheel-drive systems and  dual-clutch transmission.

Lamborghini Urus SUV 1 at Lamborghini Urus Concept Gets Official
Lamborghini Urus SUV 2 at Lamborghini Urus Concept Gets Official
Lamborghini Urus SUV 3 at Lamborghini Urus Concept Gets Official
Lamborghini Urus SUV 4 at Lamborghini Urus Concept Gets Official
Lamborghini Urus SUV 5 at Lamborghini Urus Concept Gets Official
Lamborghini Urus SUV 6 at Lamborghini Urus Concept Gets Official
Lamborghini Urus SUV 7 at Lamborghini Urus Concept Gets Official
Lamborghini Urus SUV 8 at Lamborghini Urus Concept Gets Official

(Founder / Chief Editor / Journalist) – Arman is the original founder of Motorward.com, which he kept until August 2009. Currently Arman is our chief editor and is held responsible for a large part of the news we publish.