Mercedes founded a new niche for its designers to keep busy with when they are not working on new cars. The German car maker has teamed up with the Italian Formitalia Luxury Group, one of the leading Italian manufacturers of designer furniture, to launch a new collection into the market, bringing Mercedes-designed chairs and tables to your living room under the Mercedes-Benz Style label.
The first collection, set for unveiling at the “Salone Internazionale del Mobile”, 17 – 22 April 2012 in Milan, comprises one sofa, a chaise longue, a dining room table, various chairs, a sideboard, a shelf unit with integrated home theatre system, a chest of drawers and a bed.
Naturally, all the products have something car-like about them. To mention a few, the wooden backrest shells are inspired by the innovative design idiom of the seat shells in the current research vehicles such as the F125, and the sideboard has a glass door with a surrounding bevel reminiscent of the air intake on a sports car.
“Formitalia and Mercedes-Benz stand for top quality and exquisite workmanship which embodies luxury and passion. We are therefore extremely pleased to create the first Mercedes-Benz Style furniture collection together with Formitalia”, says Gorden Wagener, Head of Design at Mercedes-Benz