Ahead of its market launch in Summer, Cadillac announced official pricing of the new 2013 ATS rear-wheel-drive sports sedan. Caddy’s 3-Series rivals starts from $33,990 for the models powered by the 30 mpg 2.5 liter engine. The one with the 2.0L turbocharged engine costs $35,795, and the full-fat 320-hp V6 version $42,090.

The V6 model is a bit pricey, but it’s the one to go for since it’s pretty much fully loaded, with stuff like CUE, leather 8-way power seats with memory, adaptive start and more, and it has an under six-second 0 to 60 time.

Depending on the model you choose, you can get an automatic or manual gearbox. The turbo and the V6 can also be specified with all-wheel-drive, but unless you live in Alaska you don’t really need it as a rear-wheel-drive sedan is more fun to drive.

“The ATS enters a vehicle segment this year that’s one of the most competitive in the market, from both a price and performance standpoint,” said Don Butler, vice president of Cadillac Marketing. “ATS will bring a distinctive presence and compelling value while offering quick, nimble, fun-to-drive dynamics that will appeal to the lifestyles of modern luxury buyers and challenge the segment’s status quo.”