With every new Cadillac XTS General Motors throws in a free iPad. This is a showcase of how technologically advanced the XTS is, says GM. This iPad will be customized to work in tandem with the car’s Cadillac User Experience or CUE, so the customers can learn the system, give feedback and ask their questions via its support system. It comes with CUE App, MyCadillac App and OnStar RemoteLink.

Now, all this technical stuff might be brilliant in the eyes of the young people, but they may not sit well with Cadillac’s traditional customer base, most of which are elderly gentlemen. To get round this problem twenty-five new Connected Customer Experts are being deployed across the United States, ready to teach the features to the customers and help them with their questions.

What’s more, every new Cadillac XTS and ATS buyer will receive a welcome call, creating a personal contact to answer questions or provide feedback. Cadillac’s existing customer assistance services have added specific CUE experts to answer owner questions.

Cadillac is going through all this just to prove they are up to date and modern. It’s part of their quest to completely shake off the terrible old image associated with the brand. We respect that.