Aston Martin needs to sell more cars and for that they need to increase their presence in large markets like China. Apparently the traditional markets for Aston’s high-end cars – U.S. and Europe – have not yet fully recovered from the economic turmoil and probably never will. There is no significant growth in this segment.
Trouble is, all Aston Martin cars, including its flagship DBS, are in the sports/luxury coupe segment. That is why according to Autocar, Aston has gone back to its archive to find papers of the Lagonda SUV concept they first shown in 2009.
A luxury SUV, now that would sell well in this market, especially in China. Aston Martin then realized in order to survive they have to follow the same path as Bentley and Lamborghini. They are both working on SUVs.
The Lagonda SUV concept was first revealed at 2009 Geneva Motor Show and its was mostly hated by the experts and the fans alike. It just doesn’t look right somehow. If Aston decides to make the SUV, they will probably come up with something a little nicer.