Recently Audi opened its first all-digital showroom in central London. The idea is to have a nice and classy boutique right in the middle of busy cities, where conventional showrooms cannot be located, and offer the whole range of cars to customers, virtually. Now, why would the customers want to go a store to see what they can see on the web in the comfort of their homes?

To try and make that trip worth the hassle, Audi has given this showroom some special features, such as walls that are entirely display. Check out the trailer for more details:

Audi also wants to make these stores a place to hang out for Audi fans, like a cafe or something, where you and other Audi enthusiast can gather and talk about what Audi drivers usually talk about; the price of cement mostly!