Another Olympic-inspired commercial from BMW, but it’s a good one. BMW as you know is the official automotive partner of the London games, and they’re milking it for what it’s worth. The new ad called ‘Victory’ boasts the new 3-Series xDrive all-wheel-drive model, and likens each of its good qualities to a title-winning athletic skill.
It’s great, but we’re still not entirely convinced why you need xDrive in a sporty mid-size sedan. We assume it’s useful for people in the UK, where it always rains, or Sweden, where the roads are icy. But anywhere else it seems like a useless commodity. The 3er is much better off with only the rear wheels doing the job of propelling the car forward.