Hyundai and ARK Performance revealed the first renderings of their new project car for the 2012 SEMA show. It is based on the 2013 Hyundai Genesis Coupe, which ARK has turned into a R-Spec Track Edition. In spite of the car’s looks which suggest it should be a full-blooded race car, most of its upgrades can be used for the road going Genesis Coupe.

The engine treatment for instance is brilliant. It is of course the 3.8 liter V6 engine, onto which ARK bolts a new air intake system, oil cooler, lightweight pulley kit, crankshaft, connecting rod and ceramic-coated headers. The result is 395 horsepower and 340 lb.-ft of torque.

Other technical parts include carbon clutch, dual mass flywheel, limited slip diff, carbon brake pads, and coil over suspension.

Visually, the Genesis Coupe R-Spec Track Edition features a massive aero kit with bits like a carbon vented bonnet, adjustable splitter, widened fenders, side skirts, rear wing, a racing rear diffuser and new tailpipes. The car also gets Yokohama ADVAN RS2 wheels with Nitto NT05 tires.

The stripped-out interior features Sparco racing seats and steering wheel and Cusco 8-point chromoly roll cage.