Cadillac Converj concept will officially go into production in late 2013 as the ELR Coupe. It will be a front-wheel-drive extended-range electric vehicle, something totally new for Cadillac, and it will be built at the Detroit-Hamtramck Assembly plant.
GM had to spend $35 million upgrading the plant for production of electric vehicles, increasing total product investment to $561 million since December 2009.
If the Converj looks are any indication, Cadillac ELR is going to be a lavish and good-looking two-door coupe with sharp edges typical of Cadillac’s design. But it’s the car’s powertrain that is the most important part.
Made up of a T-shaped lithium-ion battery, an electric drive unit, and a four-cylinder engine-generator, the ELR uses electricity as the main source of power, with the gasoline engine only acting as a generator to charge the batteries on the go. It is pretty much exactly the same system found in Chevrolet Volt.
Cadillac ELR looks better than the Volt, is more luxurious, and will definitely cost a lot more when it hits the market in 2014.
“The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology,” Reuss said in a keynote address at the SAE Convergence Conference in Detroit. “People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design.”