Lotus announced launch of a new value-added package for the Evora sports car that celebrates the Evora GTC victory at the MSA British Endurance Championship. It is called the Evora Sports Racer, and comes with new visual features and equipment, but no performance upgrades.

You get four special colors including Aspen White, Carbon Grey, Nightfall Blue and Ardent Red. They are garnished with contrasting accents of gloss black across the roof, front splitter, rear diffuser and side sills, as well as black rear badging, black door mirror pods and gloss black forged wheels with a choice of either red or black brake calipers.

It is rather odd Lotus putting so much effort into improving the aesthetics of a car. Time was Lotus was all about power and lightness and performance, and the hell with the looks. Priorities have shifted, apparently. Lotus says this is the Evora for serious drivers, but it doesn’t seem like it.

Evora Sports Racer comes with lots of extra garnish. Inside the cabin you get black leather ‘Premium Sports’ seats trimmed with red contrast piping and stitching, plus Slate Grey SuedeTexTM with red contrast stitching on the dashboard and door panels. You may also order the “louder” Venom Red leather ‘Premium Sports’ seats with black contrast piping and stitching.

Another highlight of the Sports Racer is the bewildering array of gizmos and gadgets it is blessed with. It comes as standard with: sharper throttle response, increased rpm limit and sportier setting for Dynamic Performance Management (DPM), sports diffuser and cross-drilled brake discs. The ‘Tech Pack’ provides upgraded speakers and stereo system, DVD player, 7″ WVGA touch screen display, Bluetooth® mobile phone connection, USB connection for various iPod® models, MP3 players and memory sticks, tyre pressure monitoring, cruise control and rear parking sensors. 

The Sports Racer Package is priced in the UK at £57,900 for the Evora with 280 PS or £65,900 for the 350 PS supercharged Evora S.