The latest and greatest of Kia’s Justice League cars is a Superman-themed Kia Optima Hybrid unveiled at the Chicago Auto Show earlier this month. These cars are designed to promote DC Entertainment’s “We Can Be Heroes” campaign, a relief effort to help people affected by drought and famine in the Horn of Africa.

In this video Scott McKee, Director of Public Relations at Kia Motors America, explains interior and exterior features of the Superman Optima Hybrid:

http://www.youtube.com/watch?v=WKDACH6z2es

“This joint effort to raise awareness for the ‘We Can Be Heroes’ giving campaign through Justice League-inspired cars has proven to be a huge hit with both comic fans and car aficionados,” stated Amit Desai, senior vice president of franchise management, DC Entertainment.  “We’re excited to continue our partnership with Kia to bring the latest addition, the Superman-inspired Optima Hybrid, to fans in Chicago and beyond.”