SRT, as you know, is the performance brand of Chrysler. Now, in the olden days what that means was a workshop in an obscure corner of the factory where a bunch of hot-headed mechanics turned normal models, often shoddily, into high-performance machines. SRT, however, makes its very own cars these days. They are running a completely independent operation, as shown here with this sneak peek into their “color kitchen”, where ever SRT gets its own bespoke color.

They even have a Head of Exterior Color guy called Jim Parker. In this video he explains the process that is used to determine what hues will adorn SRT vehicles: