The new ad for the latest and most powerful version of the Mercedes E63 AMG, the S-Model, reflect on the car’s core value, which is its split personality. On one hand the E63 is a nice and comfy executive saloon with very high levels of luxury, and on the other, it’s a road-ripping mentalist that likes to chew its own tires.

The S-Model gets a tweaked version of the standard E63’s 5.5 liter biturbo V8 engine with 580 horsepower. It ha something to do with the boost pressure on those turbochargers. The car also comes with an AMG-developed 4MATIC all-wheel-drive system that is supposed to harness the power, but when you attack the rear tires with 800 Nm of torque, there is not much it can do to stop all hell from breaking loose.