A few years ago, and thanks to a certain model called the Escalade, Cadillac had a reputation as the car of choice for rappers and gangsters. Now as they revolutionized their design, the American brand decided to put on a new face; a classier and more sophisticated face.

So they went ahead and made a couple of sports sedans with European standards, and as for the advertising campaigns, well, this latest effort called “Style Driven” speaks volumes about the direction Cadillac is headed. They just announced a partnership with VOGUE TV to produce a four-part video vignette offering an exclusive behind-the-scenes look at the life of fashion stylist Erin Walsh.

Basically, they provide a free Cadillac SRX crossover for Walsh to go around New York City and in and do her thing – which is styling celebrities for posh events – and in return she speaks about how stylish and awesome Cadillac are.

In addition to the video series, Cadillac will provide VIP valet service to a select group of celebrities attending the Costume Institute Benefit at The Metropolitan Museum of Art in New York City. Walsh in charge of outfits for guests attending the famous event.

“I have always marveled at the synchronicity of form and function in creative design,” said Walsh. “To me, something beautiful, especially when it comes to fashion, should be made with an attention to detail that reflects this aesthetic. It is not inherent to design but rather takes a certain attention to detail and one that I do look for in architecture, theater, art, cinema and especially in brands that are capable of consistently guarding the marriage of art and commerce. Cadillac is so clearly an example of this, historically and today.”