The Audi R8 has been with us for over a decade now, but amazingly it still looks fresh and interesting. The car has one of the most iconic designs ever, which is why Audi doesn’t want to mess around with drastic changes. They only slightly tweak it. But design is only one of the R8’s strengths. The car also excels at power, handling, convenience, driving fun, and great quality as a result of superb craftsmanship.

That last part is the subject of this new promo video. Audi has a dedicated facility where 241 specialists are in charge of putting the R8 supercar together. It doesn’t look so much like a car factory as a laboratory of advanced technologies. Check it out in the video below: