Trying to give the new Sonic a trendy image, Chevrolet announced the launch of two limited edition models distinguished by their exclusive colors. They include this chromatic plum called Deep Magenta Metallic, and a blue one to be released later.

That color is the only thing that’s new about this ‘limited edition’ Sonic. The rest of it is standard. Rest assured, you are going to have to pay a healthy premium for this, if you ever decided you that a tiny plum-colored hatchback is what you want.

They arrived at this color after extensive research into fashion runways, consumer products and high-end furniture galleries. It would be nice that while they were at it they’d also improve the car’s ride and handling, or add a couple of nice gadgets inside. But choosing the color was, apparently, such a hard and exhaustive task that they didn’t bother with anything else.

Chevy is getting very good at colors though. They had the Inferno Orange for the Sonic, and the Techno Pink spark. On average, a Chevrolet vehicle has 10 to 12 color options throughout its lifecycle. And it’s not just the choice of colors either. They have developed a “three-wet” paint process at GM’s Orion Assembly Plant that not only ensures maximum quality, it also reduces the environmental impact