These days car makers do almost anything to get you behind the wheel of their cars, and offering long and thorough test drives are among their best tricks. Toyota started bribing customers by offering two and three-day test drives, and now Mazda UK takes it to a whole new level with their “Unconventional Test Drive” program.

It is basically a prize draw competition in form of an online game with eight weekly winners, who will then get the chance to test drive the new Mazda6, CX-5 and MX-5. Nothing extraordinary there. What is extraordinary, is where Mazda will take you to test drive their cars.

Starting from Autumn, the winners will be flown Los Angeles, Norway and Italy. They will get meals and hotels for two adults, plus fuel for their dream test drive. Experiencing Southern Norway around the Fjords and on the famous Atlantic Road, the dry river bed in Los Angeles, and Italy’s famous Stelvio Pass can make even a Dacia Sandero   feel good. So Mazda believes when the winner come back from their “drove of a lifetime” they are going to crave a Mazda.

Apart from the top prizes there will be another 140 chances to win unconventional test drives in the UK in the all-new Mazda6, Mazda CX-5 and Mazda MX-5, through taking a test drive at a local Mazda dealership throughout August. Winners will get the chance to sample some of Britain’s finest venues and food in places from Sussex to Scotland, including the famous Gleneagles Hotel, The Kennels at Goodwood and Daylesford Organic in the Cotswolds.