The new 208 has been an enormous success for Peugeot. The hatchback version turned out to be a winner, and after that every model it spawned has been equally successful. We had the GTi, the T16, and the Pikes Peak racer, and then the 2008 crossover – which has also become an instant hit.
The car is gradually starting to hit the showrooms in the UK, but already it has bagged 1,300 pre-orders, which is remarkable considering that it the compact crossover segment is a very crowded place. In Europe, more than 32,000 units have been sold in just over two months. It is remarkable, but not surprising. Because the 2008 has a starting price of just £12,995. You can’t go wrong with that.
So Peugeot’s first attempt at making a small crossover is apparently going to play major role in the company’s growth, started with the on-going new product offensive.
From the 1,323 confirmed orders in the UK, demand is two-thirds diesel with the e-HDi 92 in Allure trim accounting for 20% of orders. Second most popular version is e-HDi 115 in Feline trim. the 1.6 liter petrol version comes after those. All versions come as standard with Peugeot’s Grip Control system. As for the colors, Bianca White is the most popular, accounting for 36 percent of the orders, while Pearl White with 18% and Cumulus Grey with 14% are second sand third.
Neil Moscrop, Director of Sales for Peugeot UK commented: “We’ve been thrilled with the number of customers who have made a concrete commitment to the 2008. That the two higher-grade trim levels are getting so much attention shows what a fantastic product we’ve got, both in terms of specification and value for money.”