The cumulative production of Mercedes-Benz cars reached an all-time peak in the first half of 2013 with over 700,000 passenger cars rolling off the production lines at various plants. It’s a bit of a worry to be honest, because the last time Mercedes gave volume a higher priority than quality they ended making cars less reliable than Korean cars of the time.

Yep, we’re talking about late 90’s and early 2000’s. You may remember how the brand plummeted in every satisfaction survey conducted in the free world. Hopefully, that is not the case this time. Yes, the production is at an all-time high, but there is no sign of any compromise on the quality of the products. They are not cutting corners. They just found out how to make cars more efficiently.

The numbers are right on track for Mercedes-Benz 2020 growth strategy. It is going so well in fact that around 4500 vacation workers were hired as additional manpower for the vacation months, and the preparations for further launches are running at full speed.

In the first half of 2013, Mercedes-Benz posted yet another new record with sales of 694,433 vehicles (+6.4%). The brand with the star plans to sell over 1.4 million vehicles by the end of the year. That is why they are launching a new model almost every other week. The A-Class, the CLA, the GLA, the new S, and all those AMG versions. And there’s a lot more in the pipeline.

“We are planning for further growth. With an attractive offering of models and higher flexibility in production, we managed to build more vehicles in the first half of the year than ever before. We are also very optimistic for the year as a whole”, said Andreas Renschler, Management Board Member of Daimler AG responsible for Manufacturing and Procurement, Mercedes-Benz Cars & Mercedes-Benz Vans