Apart from those glorious early days, Cadillac has been in trouble for the most parts of its life. Only recently, and thanks to a drastic overhaul, they have got back on their feet, and are not going at it at full speed. The production of the millionth Cadillac at LGR is a testimony to the brand’s recovery.
The milestone vehicle is an early model of the redesigned 2014 CTS sedan, which goes on sale in October. The Lansing Grand River Assembly Plant, which became operational in 2001, has been a dedicated rear wheel-drive assembly plant. In addition to the new CTS, they also make the ATS sport sedan, the CTS Coupe and Wagon, and the CTS-V high performance models.
The Michigan-built Caddies are exported to 11 markets worldwide.
The Celebratory one millionth Cadillac is a 2014 CTS painted in Red Obsession Tintcoat. It is only fitting that the milestone car should be the new generation CTS, as the car has been praised by everyone who’s driven it so far as possibly the best sedan car Cadillac has ever made. Despite being larger and more spacious, the new CTS is lighter, more agile, and more fuel efficient.
The 2.5 million square foot The Lansing Grand River Assembly Plant currently employs 1,541 people.
“One million Michigan-made Cadillacs is a great milestone for Lansing and for luxury car-building in America,” said Bob Ferguson, senior vice president Global Cadillac. “Lansing Grand River is an essential ingredient of Cadillac’s growth. It is a benchmark for luxury car manufacturing in North America, which takes another step forward today with the launch of the new CTS.”