To distinguish its distinctive DS Line even further, Citroen announced the launch of a new DS World showroom in Paris, dedicated to DS models only. The Parisian showroom is the first DS World in Europe. The first global DS World opened earlier in the year in Shanghai, China.

To celebrate the opening of the new showroom, located in the heart of the Parisian Golden Triangle on Rue François, the French car maker has produced an ultra-limited edition of the popular DS3. Aptly named the Citroen DS3 World Paris, this exclusive model is inspired by Art Deco architecture. There will be only 15 DS3 Paris editions, each featuring an exclusive badge on the dashboard.

As for the showroom itself, that too is inspired by Art Deco. The 600m² interior bears the signature colours of the DS – Black, Champagne and Carmine – and reflect the same sort of fun and quirky design that makes Citroen DS cars so charming. The centrepiece to this impressive space is an astonishing tailor-made chandelier, comprising 900 blown glass beads. This, along with a unique DS scent and musical signature, ensures that DS World awakens all the senses.

A the Citroen DS World Paris customers enjoy a unique shopping experience, personalised services, and even access to an exclusive DS boutique where they can buy DS Lifestyle luggage.