Aston Martin turned up at the Lord Mayor’s Show parade with a Union Jack-liveried Vanquish. Invited to the pageant by The Worshipful Company of Coachmakers and Coach Harness Makers of London, the Union Jack Aston Martin Vanquish was a worthy representative of UK Government’s GREAT Britain campaign.

Joined by six other Astons and a selection of other exotic sports cars, the Union Jack Vanquish took part in a three-and-a-half-mile-long cavalcade. The cars hit the streets of London at a “stately” three miles per hour, giving the half million onlookers plenty of time to appreciate the beauty and sound of the fine machines.

The other Aston Martin models in the parade included the Vanquish Volante convertible – launched to eager buyers worldwide just a few weeks ago – the luxurious Rapide S, and the DB9. Aston Martin is an official partner of GREAT Britain campaign, the biggest ever initiative to showcase the very best of what Britain has to offer, driving investment, students and tourism to the UK.

The Lord Mayor’s is particularly interesting British tradition, dating back 800 years to the time of King John. Based on this ritual, every newly-elected Lord Mayor of London has to leave the safety of the City of London and travel up the Thames to Westminster to swear loyalty to the Crown.