Lotus announced the opening of its latest Middle East showroom located in Dubai, aptly named Lotus Dubai. Lotus in represented in the UAE by Trading Enterprises (part of the Al-Futtaim Group), and they are said to be a vital part of the firm’s ambitious plan to strengthen the Lotus brand across the region by developing its operation in both existing and new markets over the next 24 months.
Lotus Dubai has a 425m2 showroom decorated in in Lotus’ signature monochrome scheme with bright yellow accents. It is completed with a Lotus Originals boutique and vehicle specification area. It also features service centre facility catering for all aftersales needs, with customers provided with a convenient drop-off / pick-up service directly from the showroom in Dubai Festival City.
During the opening ceremony the facility showcased the Lotus Evora and Evora S. Hopefully in near future Lotus will come up with new models to complement the lineup. But until then the showroom will only feature those two, plus the Exige S, coming to Dubai in 2014.
Aslam Farikullah said, “The UAE is an important and strategic market with great potential for Lotus. With Lotus Cars Middle East and Trading Enterprises, we will introduce customers in Dubai and the UAE to the world of Lotus, one of high performance, award winning cars with world-class ride and handling, and to our brand which is synonymous with motorsport and Formula 1- both historically and today.”