Renault is going to reveal an all-new version of its Twingo city car tomorrow (February 13th). In order to create some hype for it, they announced a weird Twitter campaign called “strip-tweet”. The car is apparently going to be revealed in a striptease. Looks like they already know what sort of people are going to be the Twingo’s main customer base.
It is a social striptease, this new Twingo’s unveiling, using hashtag #UndressNewTwingo. On 13th February from 4pm to 6pm, with each tweet using the hashtag #UndressNewTwingo, a little bit more of New Twingo will be revealed via live-streaming at undressnewtwingo.com.
That’s great, but we can’t help but wonder what sort of person would be sitting at home at 6pm tweeting about undressing just to see a little Renault hatchback? Savvy stripers with a penchant for Euro chic, we reckon.
Renault has not revealed anything about the car itself yet, presumably because there isn’t much to reveal.