A few days ago BMW promised the launch of a special new M4 for the British market, simply called the Individual M4. The car has now been unveiled as Tiff Needell took it for a spot of hill climbing on the famous Goodwood Hill.

Featuring a unique Tanzanite Blue exterior, the BMW M4 Individual benefits from both ‘Individual’ and ‘M Performance’ options. The M Performance kit adds a carbon fiber aero kit including front and rear spoilers, rear diffuser and mirror caps, as well as M steering wheel with racing display.

The Individual options include the special paint job and wheels, and Merino leather interior with Alcantara.

BMW M4 Individual does not get any performance upgrade, meaning it is powered by a 3.0 liter twin-turbo straight-six engine developing 430 horsepower and 550 Nm of torque. Equipped with a seven-speed dual-clutch transmission, the car can accelerate from 0 to 60 mph in 4.1 seconds.