Aston Martin One-77 was launched in 2008, amid one of the worst financial crisis of the past 50 years, with a price tag of £1.4 million. Naturally, it should have been an utter failure. But the car was so beautiful and desirable, all 77 units were sold in a few days. Looking at the pictures of the One-77 sitting pretty in Monte Carlo, it is easy to see why.

This particular example is a white Aston Martin One-77 which is probably the worst color for this car. But even so, it looks a lot better than all the new hyper cars with their silly wings and roof-mounted tailpipes. Things that are artsy aren’t usually beautiful. The One-77 is an exception.

It’s a good job Aston Martin One-77 is so good-looking, because it really doesn’t have much to brag about in terms of technology. Sure, it has a carbon fiber body and a 700 horsepower engine. But carbon isn’t that big of a deal anymore, and as for that V12 engine… well, compared to the new hybrid powertrains in cars like the 918 and the P1, Aston’s running gear is akin to a coal-powered locomotive!

But who cares about the technicalities. Just look at it: (Photos by DphotographyMC)