Land Rover must have a lot of time and spare money on their hand these days, as they keep pulling off elaborate, expensive, and frankly unnecessary celebratory events one after another. This time they are paying homage to the Defender, again, whose production will end this year.

In order to do that, they have launched the Land Rover Defender Celebration Line at the Solihull plant; an exact replica of the 1948 production line where they used to make the first 4×4, Series I Land Rover.

The ‘Line’ is completely authentic in every way and is built up to the highest museum standards using identical parts and in precisely the same way as the original Series I. Some parts of, however, borders on geeky and creepy, like how visitors are also asked to wear authentic overalls known as ‘cow gowns.’ And they expect over 20,000 people to visit the place.

Not to be a hater, but Land Rover better save up their extra cash for the next downfall or economic recession. You never know when those things happen!

Jaguar Land Rover Heritage Director, John Edwards, says the heritage line will take visitors back to the beginning of the world’s most famous 4×4 manufacturer. He said: “Land Rover has a rich heritage based around the Series I and Defender models, and we wanted to create something extra special that would give visitors and enthusiasts a unique insight into how it all started back in 1948. It has been a huge task to recreate a production line from almost 70 years ago, from sourcing original parts for the Series I models, to authentically re-creating the working environment and uniform of employees who were here. The team involved has been meticulous in their research, planning and creation of what is a fitting tribute to the legendary heritage of Land Rover.”