Lotus is not the kind of manufacturer who invests in advertising and promotions. They prefer to rely on the brilliance of their engineering to sell cars. But with the new Lotus Exige Sport 350 they needed to make a video to point out why this model is better than the normal Exige, or no one would ever know.

Lotus Exige Sport 350 takes the whole performance-through-lightness philosophy to the next level by shedding an extra 51 kg compared to Exige S. That means with 345 hp it boasts a power-to-wegith ratio in excess of 300 hp/tonne, and that results in 0-60 mph time of 3.7 seconds and a top speed of 170 mph.

Besides the performance advantage, Lotus Exige Sport 350 also comes with new trim packs including a heritage theme to the cabin with lightweight sports seats and door panels clad in red or yellow Tartan, harking back to the1976 in the Lotus Esprit S1. Optional extras include lightweight forged alloy wheels (reducing kerb weight by a further 5 kg), cross drilled and vented two-piece brake discs (shaving yet another 5 kg off the weight), black or yellow painted four-piston callipers, air conditioning, an in-car entertainment system and full carpet and sound insulation pack. Interior packs cover Alcantara, leather and Tartan options, for both seat and door trims.