BMW’s first TV spots for the new M2 sports car were all filmed at the track showcasing the performance prowess of the vehicle and promising tons of driving fun. Now they have come up with a better way to market the BMW M2, and that’s having a super model starring in their ads.
It must have been a lot more expensive to hire the super cocky super model Gigi Hadid to star in these BMW M2 ads than those track efforts, but we reckon they would prove a better investment as they would attract a lot more people to the car.
So here’s Gigi getting into an M2 and then mixing with a bunch of other M2s. You have to guess which one she’s in. That’s frankly stupid. Instead, they should have filmed Gigi, preferably naked, doing yoga on the car’s bonnet. Or better yet, have her make out with Taylor Swift in the back seat. That’s how you use a body like that to sell stuff!
Oh, turned out she was in car number 5. Yayyyyy.
BMW M2 Highlights:
M design body kit with large air intakes, muscular flanks and M gills
19-inch aluminium M double-spoke design wheels
M-specific twin-tailpipe exhaust system
M steering wheel with Alcantara and blue stitching
M sorts seats and M gearshift lever
Three-litre six-cylinder in-line engine M TwinPower Turbo
272 kW/370 hp and 500 Nm (369 lb-ft)
Seven-speed M Double Clutch Transmission (M DCT)
0 to 100 km/h (62 mph) in 4.3 seconds
Top speed electronically limited to 250 km/h (155 mph)
Fuel consumption 7.9 litres per 100 km (35.8 mpg imp)
CO2 emissions of just 185 g/km