As you may know from our previous report on Aston Martin Art of Living events, these are lifestyle programs offered to a select group of their customers, enabling them to experience the good life, Aston style. In many ways the program is the very essence of douchebaggery, what with its branded apparel and general snobby aura. But the latest event is to be hosted at Le Mans which is kinda cool.
OK, so maybe it’s not fair to call Aston Martin customers douchebags, but tell me what are the first words that pop into your mind reading what they say Aston Martin Art of Living is all about: “It is a unique pair of sunglasses, a beautiful watch or an exquisite silk scarf.” See?
But this year Aston Martin Art of Living is going to the 24 Hours of Le Mans, offering unprecedented behind-the-scenes access to the lucky few who get to be part of it. Among other privileges, each day of the three-day event they will be helicoptered into the circuit from the private chateau and meet Aston Martin Racing team drivers before taking some of the best seats in the house for the big race.
Aston is planning more extravagant programs for future Art of Living events, including building a 37-foot powerboat, AM37, that is being created as the ultimate in maritime refinement in partnership with Quintessence Yachts. They have also launched a new range of Aston Martin eyewear with detailing inspired by the beautiful lines of the Aston Martin Racing cars in partnership with Marma London.