Since the new Bugatti Chiron has a much more substantial marketing strategy behind it than the old Veyron, the company is putting a lot more effort into making sure the car is out there and easily available to those who can afford it. The launch of the first dedicated Bugatti Showroom in London is part of these efforts.
H.R.Owen Bugatti, as it is called, is located on Bruton Street in Mayfair and it’s styled in the new Bugatti brand design featuring a heavy dose of Bugatti blue and furnished with items from the recently launched Bugatti Home Collection. The showroom takes the whole concept of car shopping to the next level, providing a private, individual, and extremely intimate buying experience. This is going to appeal to the aristocratic spirit of the Brits.
Investing in a dedicated Bugatti showroom made complete sense for the company as there are no less than 65 Veyrons in the UK and already 15 orders for the new Chiron. What’s more, they have the prestige of H.R. Owen’s name behind them which carries a lot of weight in the world of luxury cars.
Dr Stefan Brungs, Member of the Board of Bugatti Automobiles S.A.S. for Sales, Marketing and Customer Service, said: ”London is one of the most important locations for Bugatti worldwide. Many of our current customers love this city and have a residence here. The launch of H.R. Owen Bugatti means that we are now able to serve our exclusive clientele in a perfect setting. With the expert and experienced team at H.R. Owen, we know that customers in London and from the rest of the UK will be wonderfully looked after right from the very start of their ownership experience.”