It takes a lot to stand out in today’s sports truck market, but with the new 2017 Chevrolet Colorado ZR2 GM seems to have hit the nail right on the head. Besides the cool looks, the long list of features, and innate capabilities of this truck, it has also the price tag going for it.

OK, so at $40,995 MSRP including a $940 destination fee the Chevrolet Colorado ZR2 ain’t exactly cheap, but that is the sort of price you have to pay for similar offerings from other manufacturers. So it’s in the right bracket. And that price tag really doesn’t seem bad when you take a look at the long list of features and equipment the truck comes as standard with (see below).

Available engines for the 2017 Chevrolet Colorado ZR2 includes a 2.8L Duramax Turbo-Diesel engine, paired with a six-speed automatic transmission, capable of 186 horsepower and 369 lb-ft of torque and s 3.6L DI DOHC V6 with a class-leading 308 horsepower and 275 lb-ft of torque.

Colorado ZR2 Standard Kit:

• Class-exclusive front and rear locking electronic differentials
• Revolutionary, segment-exclusive Multimatic Dynamic Suspensions Spool Valve (DSSV^TM) dampers
• Off-road rocker protection
• Modified front and rear bumpers for better off-road obstacle clearance
• Exclusive ZR2 17 x 8-inch aluminum alloy wheels
• 31-inch Goodyear Wrangler Duratrac off-road tires
• New cast-iron control arms
• An aluminum skidplate that protects the radiator and engine oil pan
• Autotrac transfer case
• Transfer case shield
• Aggressive grille and hood combo unique to ZR2
• Modified rear axle with a 3.42 ratio
• Front and rear tracks widened 3.5 inches over a standard Colorado
• Suspension lifted 2 inches over a standard Colorado
• Off-Road Mode Technology
• 4-wheel disc brakes

Other standard features include:

• Tow/haul mode
• Trailering Package, including trailer hitch and 7-pin connector
• Integrated trailer brake controller
• Spray-on bedliner
• Heated driver and passenger front seats
• Wireless phone charging
• Rear sliding window
• EZ Lift and Lower tailgate
• Locking tailgate
• Recovery hooks
• A six-speaker audio system with Chevrolet MyLink Radio with Navigation and an 8-inch diagonal color touchscreen, AM/FM stereo with seek-and-scan and a digital clock, Bluetooth streaming audio for music and select phones, voice-activated technology for radio and phone featuring Apple CarPlay and Android Auto capability as well as an auxiliary jack
• All-terrain spare tire with unique ZR2 wheel
• Four USB ports: one on the instrument panel, one in the center console and two in the rear of the center console
• Electronic automatic cruise control
• Rear window electric defogger
• OnStar 4G LTE with built-in Wi-Fi
• Rear Vision Camera
• Remote keyless entry
• Remote vehicle starter system
• 4-way power front driver and passenger seat adjuster with power driver lumbar control
• Rear seats with underseat storage