Ever since Hyundai graduated from a second-rate Korean car maker to a first-rate global conglomerate they’ve had a strong presence at SEMA shows every year. By the looks of thing this year’s going to be no exception. They just released the first image of one of their top SEMA cars for the 2017 show, the Rockstar Moab Extreme Concept base don Santa Fe Sport.

So with this one Hyundai seems to have taken a leaf out of Jeep’s book. As the name suggests, Rockstar Moab Extreme Concept is designed to withstand the ultimate demands of extreme off-roading in Moab, Utah. That explains the 17 inch off road wheels and chunky tires, the jacked-up suspension, and the skid plates that surrounds the car like some sort of armour treating for off-roading. As is the case with such tuner cars though, modifications go way deeper than just chassis and wheels. This Sana fe also features a heavily upgraded engine, drivetrain accessories, custom interior with all sorts of connectivity and entertainer system,sport exhaust system,and…

“The Rockstar Energy Moab Extreme Concept was specifically designed to withstand the extraordinary demands of Moab off-road terrain,” said Nic Ashby, Rockstar Marketing. “Leveraging the outstanding Santa Fe Sport platform and powertrain, we definitely pushed its capabilities to new limits to conquer the pinnacle of challenges at Moab.”

Rockstar Moab Extreme Concept Santa Fe Detailed Specs:

• R1 Concepts, 6-piston front and 4-piston rear big brake kit
• KING, Coil-over Suspension and 2.5” Internal Bypass shocks with reservoirs
• KMC 17-inch Machete off-road bead-lock wheels
• Mickey Thompson 35×12.50R17 Baja MTZ off-road tires
• HID Projectors OEM upgraded headlights and taillights
• Mishimoto Intercooler, Downpipe, Rockstar Energy Catch Can, Coolant Overflow Reservoir
• Yukon Gear and Axle Drive train Accessories
• AEM Intake
• KICKER audio sound system,
• Roadwire custom leather interior
• Odyssey battery Dry Cell
• Rockstar Performance Garage Skid plates, Bumpers with Warn® winch & Factor 55 Link
• Rockstar Performance Garage Custom roof rack with Bulldog LED lighting
• sPOD, Bantam 12v source
• Heatshield Products heat protection
• MagnaFlow exhaust
• Scosche Magic Mounts, Bluetooth Speakers and Lifestyle Accessories
• Nitrous Express wet system
• Bulletliner Bedliner protection
• Casacadia Tents
• Tintman, Thermal Heat protection
• Powertank Portable Tank for refilling tires on the trail