Chevy has taken a different approach with their special Suburban SUV for this year’s SEMA show. Instead of relying on the prowess of big time tuners, they enlisted the services of a country music singer. Luke Bryan Chevrolet Suburban is all about “Huntin’, Fishin’ and Lovin’ Every Day.”

That is Bryan’s vision of a perfect SUV. And so Chevy has upgraded and equipped this Suburban to realize that vision. The first thing was to make the big SUV a go-anywhere off-roader. That’s why it gets lifted suspension and modified 22-inch Chevrolet Accessories wheels mounted on 35-inch-tall off-road tires. Luke Bryan Chevrolet Suburban is also outfitted with a custom Hunter Bronze exterior color with Dark Carbon accents and camo graphics, a roof-mounted light rack and a custom lower fascia.

We’re not entirely sure where the “lovin'” lies in Luke Bryan Chevrolet Suburban, but hey, it’s a spacious vehicle. Just fold the back seats and you’re good to go. The vehicle is powered by a 5.3L V-8, rated at 355 horsepower and 383 lb-ft of torque mated to six-speed auto box.

Luke Bryan Chevrolet Suburban Concept Specs:

Exterior

• Chevrolet Accessories mesh grille (custom finish)
• Chevrolet Accessories black tubular assist steps
• Chevrolet Accessories Thule®* Canyon roof basket with optional extensions
• Chevrolet Accessories roof rack cross rails
• Chevrolet Accessories black Chevrolet bowtie emblems
• Hunter Bronze exterior color with Dark Carbon accents and camo graphics
• Unique lower fascia
• “Huntin’, Fishin’ and Lovin’ Every Day” exterior badges
• Roof-mounted light rack by Baja Designs
• Roof-mounted fishing rod holder
• Swing-out tailgate with spare tire mount

Interior

• Chevrolet Accessories Bluetooth headphones by KICKER®^
• Chevrolet Accessories Bluetooth Bullfrog® music system by KICKER®^
• Black and Two-Tone Olive interior color with Anodized Orange and Dark Carbon accents
• Fully trimmed seats with Argon piping and Platinum camo-pattern perforated inserts
• Custom-trimmed steering wheel, door pads, instrument panel and center console with Argon piping and Platinum camo-pattern perforated inserts
• Concept rear-facing third-row seats with custom footwell
• Reverse-mounted rear-seat DVD player
• “Huntin’, Fishin’ and Lovin’ Every Day” concept rear floormat
• Re-trimmed headliner in Light Platinum Taffeta material

Chassis and suspension

• Chevrolet Accessories 22-inch concept wheels with 35-inch-tall tires
• Suspension lift
• Lower skidplate extension
• Tow hooks in Anodized Orange

Performance

• Chevrolet Performance 5.3L cold-air intake system
• Chevrolet Performance front six-piston Brembo® brake upgrade system