Dodge Ram Laramie Longhorn is the most luxurious edition of the car built by Chrysler. And it is an American kind of luxury we’re talking about! That wooden dashboard might look hideous on a European car, but it’s alright here and so are the leather dashboard, scuff plates, big chrome grille, huge wheels, and… It can be considered as the horse replacement for modern-day cowboys!

Visual features include chrome metal Laramie Longhorn edition badge with painted accents is mounted to the tailgate while eye-catching model-specific (1500, 2500 or 3500) Laramie Longhorn edition badges adorn the doors. It’s available in five color choices, including an exclusive Sagebrush with White Gold exterior paint. Matching White Gold lower-body two-tone, wheel flares, painted front and rear bumpers and Mopar running boards complement a bright chrome grille and painted tow hooks.

Other colors include Bright White, Brilliant Black Crystal Pearl, Rugged Brown Pearl or Deep Cherry Red Crystal Pearl. All Laramie Longhorn edition trucks are matched with the special White Gold accent color.  The main highlight though is the 20-inch chrome-clad aluminum wheels.

Sitting inside the Laramie is like wearing cowboy overalls! You get engraved details and burled walnut woodgrain surfaces, dark slate gray and russet or bark brown and light pebble beige interior colors, leather seat coverings with laser-etched bolsters (bark brown only), sophisticated dark slate gray with premium russet-hued seat leather seats or southwestern-influenced light pebble beige with bark brown seat leather.

The bark brown interior incorporates laser-etched filigrees, with a hand-worked appearance. Seat fronts for both themes include a stitched-on leather Laramie Longhorn badge, either branded (russet) or laser-etched (bark brown). Even the gauges feature a hand-crafted look with a coined inner edge and filigrees engraved on the top surface.

Laramie Longhorn comes equipped with all of the standard equipment found on the top-level Ram Laramie and adds a navigational radio, remote start, back-up camera, front ventilated seats and rear heated seats. Power adjustable pedals with memory and front heated seats with 10-way driver’s adjustment – standard on Ram 1500 Laramie models – are also added to Ram Heavy Duty Laramie Longhorn editions.

“Ram Truck owners and dealers tell us they love everything about the new Ram 1500, 2500 and 3500,” added Diaz. “With so many great features, we weren’t surprised to see our most well-equipped model – Ram Laramie – making up 25 percent of our sales. There’s a healthy market for luxury pickup trucks and Ram Laramie Longhorn edition hits the mark.”