Usain Bolt, world’s fastest man, world record holder and Olympic gold medalist is in Italy promoting his new PUMA BOLT Collection. Since PUMA is also sponsor of Ferrari, they gave Bolt a very special day at Ferrari headquarters in Maranello. There he went on a tour of the factory and then get on Fiorano race track to try out Ferrari 458 and 599 GTB.

“Taking laps in the Fiorano track was a thrill. It’s the first time I’ve had a chance to drive a Ferrari on track and it’s a dream come true,” said Usain Bolt when he had finished.  “I thought I was fast; but, these incredible cars give the word fast a new meaning.  You have to respect these machines. Being here at Ferrari headquarters is a memorable experience; there’s so much history here. I’m looking forward to getting one of these cars to give me my fix for speed.”

The PUMA BOLT Collection, which Bolt wore during his trip to Maranello, features a range of apparel, footwear and accessories that the sprinter helped develop which include graphic elements representative of Bolt and his beloved Jamaica. The collection, launched in Autumn- Winter 2010, will expand in seasons to come.