Ferrari opens yet another store, but this one is a bit different as it’s completely dedicated to the fans of the Scuderia Ferrari. The first Ferrari Pit Stop Concept Store is located in Nola, at the Vulcano Buono service centre and also features Ferrari Virtual Academy simulator within the store.
The Pit Stop is more of a place for Ferrari fans to hang out, eat, shop, have fun and also watch Ferrari stuff thanks to a mega-screen in the shop, where they can follow the Grands Prix and the team’s events live. The store was opened by the big boss Luca di Montezemolo with the company of Cavalier Giovanni Punzo, CIS-Interporto Campano President, Giancarlo Fisichella, Scuderia Ferrari driver who arrived in style in a Ferrari California and then tested the simulator, and Stefano Caldoro, President of the Campania region.
The store is at the Vulcano Buono, a structure with two floors and a commercial centre in a complex with a height of 40 metres and a an overall surface of 500,000 square metres, planned by Renzo Piano. The building is cone shaped, reminding of Mount Vesuvius.
The Ferrari Pit Stop, with a surface of around 900 square metres on one floor, is a concept store inspired by the world of motorsports with a reproduction of a Ferrari box and furniture based on the box’s garage. The furniture also consists of the boxes the team uses during the trips to the Grands Prix, while the walls are covered in perforated plates, like the ones in the original garage, as well as graphics and images from celebrations and competitions of the Scuderia. The store hosts the “Fan Collection”, clothes and accessories for men, women and children with a sporty and dynamic touch, made out of high-tech material with great attention for every single detail and quality. The store also offers models of historical and current cars, games for the whole family like go-karts, video games and hi-tech products. A reproduction of the pit wall hosts a PlayStation® and the Ferrari Virtual Academy simulator, while a special area is dedicated to children, where they can entertain themselves with products especially for them.
