That’s new! Subaru announced the 2011 Impreza WRX STI will debut in a video game! It’s the Gran Turismo 5 of course, which as you now is way more than just a game. In fact it’s a marketing tool for different companies and an ATM machine for its makers. Subaru thinks this kind of promotional efforts will give them a more interesting image .

Subaru has engaged in a series of marketing and promotional activities around the WRX STI. These include worldwide support of rally programs such as Group N, media advertising and dedicated web content. Subaru regards the featuring of the legendary WRX STI in the Gran Turismo video game as an effective and entertaining way to raise awareness of the model and to bring more people to the adrenaline-pumping WRX STI experience.