Today at the launch 2011 Goodwood Festival of Speed Jaguar wowed the crowed by bringing along some cute chicks and, more importantly, the magnificent XKR-S.

The XKR-S is currently our favouritest car in the world because of one very good reason: it is built just for fun! So it’s OK if it has a massive chin and nostrils and a giant wing at the back. We like the idea that they’ve put a great effort into making a car that makes driving more fun and desirable. The visitors will see two XKR-S posing besides the legendary E-Type in red and white and the car looks menacing in both.

Alright, scheme through this brief press release and scroll down for the pictures:

Present at the launch were Yasmin Le Bon with her daughter and fellow model, Amber, who posed alongside arguably the most famous E-type of all – one of two cars to have made an epic, high-speed journey from Coventry to Geneva in March 1961 at the behest of Sir William Lyons.  The car, a prototype Series One E-type roadster carrying the registration ’77 RW’, was delivered by Norman Dewis, Chief Test Driver at the time.

Norman’s modern day successor, Mike Cross, Chief Engineer, Vehicle Integrity, at the wheel of the new Jaguar XKR-S, marked the event in style with a series of dramatic demonstration runs up the notorious Goodwood hill. Joining Mike in taking on the hill was ex-Le Mans and BTCC racer Anthony Reid driving an XFR – his enthusiastic driving style won him the TAG Heuer ‘Most Spirited Getaway’ award.

The 2011 Goodwood Festival of Speed will see Jaguar take centre stage with a dramatic sculpture being commissioned for the lawn in front of Goodwood House.  Enthusiasts will be able to view an array of Jaguars from the past, present and a little way into the future with the XK120, and examples of the C-, D- and, of course, E-type taking part in demonstration runs in front of the crowds.