Fiat has started out marketing efforts for the new Freemont, which as I’m sure you know is a re-badged Dodge Journey. Now most people in the business may diss Chrysler and Fiat for doing this because badge engineering has never worked really and it’s also very uncool. But real customers, people who are out shopping for a nice and trendy minivan kind of vehicle, will be chuffed to bits when they see a new offering on the market that doesn’t look like other cars of this segment. They don’t care that if you scratch the Fiat badge it says Dodge underneath. That said, the Journey is not a very brilliant car to begin with! More details on the car can be found Here.