Crushed in the Korean invasion by cars like Hyundai Sonata and Kia Optima, Toyota Camry, which by the way has been recently voted as the most American car, needs some desperate measures to get back on its feet. And that’s apparently what it has got. In this short video Toyota boss Akio Toyoda teases the all-new generation of the Camry promising new standards in terms of handling, design and economy.

Hit the jump to see the video…