The 2011 Ferrari World Design Contest was won by students from Seoul’s Hongik University,  coming up with the best design between 50 other universities.

The three finalist received their prizes from Ferrari Chairman Luca di Montezemolo, CEO Amedeo Felisa, Paolo Pininfarina, Chairman of the Pininfarina Group:

1)   Eternità– Kim Cheong Ju (Rep. of Korea), Ahn Dre (Rep. of Korea), Lee Sahngseok (Rep. of Korea) – Hongik University (Seoul)

2)   Xezri– Samir Sadikhov (Azerbaigian) – IED (Turin)

3)   Cavallo Bianco – Henry Cloke (UK), Qi Haitao (China) – RCA (London)

According to Ferrari the Korean students provided the finest interpretation of Ferrari’s design brief for a thoroughbred hypercar brimming with new generation technologies and materials. They came up with not only initial 2D design, the entrants then generated 3D models in 3D Autodesk® Alias as well as making a physical 1:4 scale model with particular emphasis on detailing and the car interior in addition to more functional concerns.

All of the design concepts focused on reducing fuel consumption through alternative propulsion systems, particularly hybrid engines.

Following the prize-giving ceremony, Ferrari chairman Luca di Montezemolo commented: “Nurturing the creativity of young people is a fundamental strategy in every walk of life. The Ferrari World Design Contest represents a window that we want to keep open on the world and the creative energy of the next generation. I saw at first hand the many genuinely innovative ideas that these talented youngsters sent us and could feel the enormous passion and commitment that had gone into them. I am certain that some of these suggestions will come to light in the Ferraris of the future.”