Chrysler launched a new TV commercial for the 2011 Dodge Durango, emphasizing on the car’s good qualities such as best-in-class driving range, power and towing capacity, seating for seven. They try to prove their point by playing tug of war against the car’s main opponent, Ford Explorer! The message is simple, with other SUVs going all weak and soft, the Durango still has the toughness and performance. If only it looked a bit better…

Watch the ad after the jump.

“With its perfect blend of fuel efficiency and driving dynamics, spacious seating for seven, and best-in-class power and towing capacity, no other sport utility on the road compares with the all-new Dodge Durango,” said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC. “Durango customers are looking for the perfect balance of functional versatility and luxury at an outstanding value, a vehicle that is spacious and flexible enough to haul three rows of passengers and their gear, but powerful and agile enough to keep it fun. It is these capabilities and features that are the focus of the new ad campaign.”