Not that Angry Birds need any publicity, but they are now Caterham F1 Heikki Kovalainen’s main sponsor. It’s an all-Finnish affair, as Rovio Entertainment, the company behind Angry Birds business is Finnish, and Heiki has big enthusiasm for supporting Finnish companies. He will be helping with merchandising and webgame partnership, and also wear a unique and very cool Angry Birds helmet throughout the season.

According to the release, the  co-branded merchandise line will be released later this spring with the webgame, which will feature fun Angry Birds game levels with a racing theme in addition to other bespoke content, launching later in the summer. That’s all jolly well, but we are totally sold on this Helmet! Imagine this red fat bird at 300km/h. If only the car made the same noise as the bird in the game…

“This is a great partnership on many levels,” said Heikki Kovalainen. “It’s the first time that I’ve partnered with a gaming company, and it fits with my larger focus on partnering with unique brands. As a Finn, I’m also happy to be backing a Finnish company on a global platform. Most importantly, I’m a big Angry Birds fan!”

“We’re so excited to be working with Heikki on this, the first partnership of its kind in F1,” said Harri Koponen, EVP Consumer Products at Rovio Entertainment. “The helmet looks amazing, and we think people are really going to enjoy the webgame and merchandise.”